Sign of the times?

While visiting friends in Norfolk recently, I found myself marvelling at the Autumn Agricultural Review, produced as a quarterly supplement by the Eastern Daily Press.  This is clearly aimed at the regular farming community, yet within its 24 pages I found:

  • 7 adverts relating to farm-generated renewable energy (3 of them full page)
  • 2 articles on electricity generation via anaerobic digesters
  • 1 article on biomass-fuelled generation
  • 1 article on wind generation
  • 1 article explaining FITs
  • 1 article about the resurgence of the East Anglian native breed of pig (the Large Black)
  • 1 article focusing on the success of a farmer breeding Red Poll cattle (another native East Anglian breed)

What’s going on?